DO WHAT'S BEST FOR YOU

Snippets from the 2018 current accounts campaign for ING Bank, which made a case against inertia and peer pressure. Aiming to provoke people to think for themselves as opposed to getting lost in the crowd, the visuals talked about patterns and how to break them (both metaphorically and literally).

The main line reads "See if it isn't easier to cash in your salary at ING".
The entire campaign won a Bronze Effie (Bucharest, 2019).

Creative Direction: Vlad Lazăr // Art Direction, Graphic Design, Photo Editing: Teodor Minea // Copywriting: Augustin Krysta /// Photography: Macri Studio /// Sound design: Electric Brother /// Client: ING Bank Romania /// Agency: Headvertising

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this:order is a collection of snapshots & case studies on commercial and personal projects I've done in the past years — work made with purpose, care and motivation.

thisorder.works © 2026 Teodor Minea  //  A big thank you to everyone I have worked with in all these years. For entries involving team-efforts, all co-authors/collaborators are credited in their respective roles.