Hello. I'm Teodor. Senior creative, art director & designer. Searching for meaning, happily finding dogs, old cats and surrealist illustration.
I can also be coherent, through conceptualization and practical skills, a bit of strategic thinking and slices of wit. I'm more about a way of thinking than a certain look, believing that strategy and creative expression essentially come from the same place. There's value in surprise and disruption, especially when they're backed by intent and meaning. Now, more so than ever, in this crazy affair of a world.
16+ years of experience as graphic designer, mixed with advertising art direction for the last 14, in ad agencies, as well as freelance. I still enjoy learning new stuff.
Clients
ING Bank, McDonald’s, Molson Coors, Heineken, Asahi Breweries, Pepsi, Red Bull, Brico Depôt, NN Life Insurance, Mondelez, Regina Maria, Delaco-Bongrain, Romanian Design Week. Plus various small businesses, indie bands and passion projects.
Merits
2024 Silver Effie — Corporate Reputation — McDonald's: Looking for experiences, not experience (with DDB Romania)
2024 Silver Effie — Gen Z Marketing — McDonald's: Looking for experiences, not experience
2024 Bronze Effie — Restaurants — McDonald's: Looking for experiences, not experience
2023 Gold — Internetics Digital Awards — Restaurants — McDonald's: Looking for experiences, not experience
2023 Shortlist ADC*RO — May Leaderboard — McDonald's: Looking for experiences, not experience
2022 Bronze ADC*RO — September Leaderboard — McDonald's: Happiness lasts longer (with DDB Romania)
2022 Shortlist ADC*RO — August Leaderboard — McDonald's: We know burgers (with DDB Romania)
2020 Gold Effie — Financial Services — ING Bank: Do the Easy Thing (with Headvertising)
2019 Bronze Effie — Financial Services — ING Bank: Do What’s Best For You (with Headvertising)
2019 Silver Effie — Sustained Success — ING Bank: The Playful Bank (2017-2019) (with Headvertising)
2018 1st Place in TVC ADC*RO — May Leaderboard — ING Bank: Do What’s Best For You
2018 1st Place in Outdoor ADC*RO — May Leaderboard — ING Bank: Do What’s Best For You
2016 Silver Effie — Financial Services — ING Bank: Yes, You Can (with CAP)
2015 Bronze Effie — Financial Services — ING Bank: ING Hotel (with CAP)
A list meaning whatever people say it means.
I'm not a big fan of awards, but quite a believer in courage and teamwork.
Qualifications
BA Degree, Design, "George Enescu" National University, Jassy (2012)
Professional overthinker & Keen observer of half-full glassware
Interests
Post-punk
Illustration
Roy Andersson
Talking Heads
Your next project