HAPPINESS LASTS

You cannot turn back time. Yet, at McDonald's "happiness laaaaaaaasts" with the new double & triple burgers. TVC adaptation, with a knack for local flavour. Part of the 360 McD campaign rolled out in autumn 2022.

Creative Direction: Roxana Niță // Art Direction: Teodor Minea // Copywriting: Alexandra Jitărel /// Director: Andrei Gheorghe /// Production: Studioset /// Client: McDonald's Romania /// Agency: DDB Bucharest /// Original Concept: Leo Burnett London

this:order is a collection of snapshots & case studies on commercial and personal projects I've done in the past years — work made with purpose, care and motivation.

thisorder.works © 2026 Teodor Minea  //  A big thank you to everyone I have worked with in all these years. For entries involving team-efforts, all co-authors/collaborators are credited in their respective roles.