"Fresher. Lighter. 4% alcohol."
"Learn the rules. Then break them."
Two key visual proposals for Beck's Gold launching campaign.
Creative Direction: Stere Corban // Art Direction: Teodor Minea // Copywriting: Radu Rapeanu /// Agency: CAP


thisorder.works © 2026 Teodor Minea // A big thank you to everyone I have worked with in all these years. For entries involving team-efforts, all co-authors/collaborators are credited in their respective roles.