Do the easy thing (2019)
Part of ING Bank's current account campaign, introducing its own smartphone payment solution, a unique feature at the time.
The campaign won a Gold Effie (Bucharest, 2020).
(Creative Direction: Vlad Lazar // Art Direction: Teodor Minea // Copywriting: Augustin Krysta /// Photography: Carioca /// Client: ING Bank Romania /// Agency: Headvertising)