DO THE EASY THING

ING Bank's current account campaign, introducing its own smartphone payment solution, a unique feature at the time.

The campaign won a Gold Effie (Bucharest, 2020).

Creative Direction: Vlad Lazăr // Art Direction: Teodor Minea // Copywriting: Augustin Krysta, Vlad Lazăr /// Director: Hypno // Sound Design: Electric Brother /// Production: MME /// Client: ING Bank Romania /// Agency: Headvertising

this:order is a collection of snapshots & case studies on commercial and personal projects I've done in the past years — work made with purpose, care and motivation.

thisorder.works © 2026 Teodor Minea  //  A big thank you to everyone I have worked with in all these years. For entries involving team-efforts, all co-authors/collaborators are credited in their respective roles.