Do what's best for you 

Snaps from 2018's salary campaign, which made a case against inertia and peer pressure. Aiming to provoke people to think for themselves as opposed to getting lost in the crowd, the visuals talked about patterns and how to break them (both metaphorically and literally).

The entire campaign won a Bronze Effie (Bucharest, 2019).

(Creative Direction: Vlad Lazar // Art Direction, Graphic Design, Photo Editing: Teodor Minea // Copywriting: Augustin Krysta /// Photography: Macri Studio /// Client: ING Bank Romania /// Agency: Headvertising)