EXPERIENCES,
NOT EXPERIENCE

When you're young and you've got no work experience it can prove quite hard to get a job, and it's also rather tricky to get any kind of experience without an actual job for you to practice with.

So, in a world that seems to be fuelled more and more by instant gratification and other sudden proofs of success, generating in the process a huge pressure, especially for the younger generation that is just starting up on the professional path, a change of angle with a focus on the unique potential of every individual could represent a much welcome token of trust. Because "McDonald's believes in Romania's youth".

Teaming up with emerging romanian artist Rares, a gen Z-er in his own right, we've created a 360 campaign, led by a commercial film and backed up by a pop music piece, specially composed by the artist for the occasion.

Creative Direction: Roxana Niță // Art Direction: Teodor Minea // Copywriting: Alexandra Jitărel // Graphic Design: Teodor Minea, Dragoș Apostol // Strategy: Georgiana Nica // Creative Idea: Teodor Minea, Alexandra Jitărel, Roxana Niță /// Director: Andrei Gheorghe // DOP: Zoran Simulov // Photography: Alex Gâlmeanu // Production: Multi Media Est /// Client: McDonald's Romania /// Agency: DDB Bucharest

this:order is a collection of snapshots & case studies on commercial and personal projects I've done in the past years — work made with purpose, care and motivation.

thisorder.works © 2026 Teodor Minea  //  A big thank you to everyone I have worked with in all these years. For entries involving team-efforts, all co-authors/collaborators are credited in their respective roles.