ING Pay (2019)

TVC, part of ING Bank's current account campaign, introducing its own smartphone payment solution, a unique feature at the time.

The campaign won a Gold Effie (Bucharest, 2020).

(Creative Direction: Vlad Lazar // Art Direction: Teodor Minea // Copywriting: Augustin Krysta, Vlad Lazar /// Director: Hypno // Sound Design: Electric Brother /// Production: MME /// Client: ING Bank Romania /// Agency: Headvertising)