THE LEGENDARY URSUS

Special label edition for one of the iconic beer brands in Romania, celebrating its almost 150 year history as a factory and renowned traditional brewer.

Each of the three limited edition labels has authentic brand roots and borrows specific elements from earlier historical packaging of the brand, aiming to honor the past, while looking towards the future.

Creative Direction: Adriana Pașcan, Cristina Calotă // Design: Teodor Minea // Copywriting: Șerban Tudorache // Brand strategy: Maria Sarivan /// Client: Asahi Romania /// Agency: Leo Burnett Bucharest

And some bits from the historic crop those three were based on.

this:order is a collection of snapshots & case studies on commercial and personal projects I've done in the past years — work made with purpose, care and motivation.

thisorder.works © 2026 Teodor Minea  //  A big thank you to everyone I have worked with in all these years. For entries involving team-efforts, all co-authors/collaborators are credited in their respective roles.