One of the first 3D digital billboard activations in Bucharest, playing with some familiar golden arches in the heart of the city.
Creative Direction: Roxana Niță // Art Direction: Teodor Minea // Copywriting: Alexandra Jitărel // Creative Idea: Teodor Minea, Alexandra Jitărel, Roxana Niță /// 3D execution: WINK /// Media: OMD /// Client: McDonald's Romania /// Agency: DDB Bucharest
thisorder.works © 2026 Teodor Minea // A big thank you to everyone I have worked with in all these years. For entries involving team-efforts, all co-authors/collaborators are credited in their respective roles.