WEAR A MASK

"Wear a mask, may your family live long and prosper"

Mid-July 2020, when Bucharest was struggling with implementing Covid mask- and distancing rules, many of the city's outdoor advertising were still left blank after the spring lockdown.

This outdoor and this poster were my idea of a response to the government's lack of effective, straightforward communication, the community's inertia and the city's overall lethargy. The english translation is approximate - the second part of the sentence has particular local resonance, of street vocabulary to some degree.

Both the poster and the fictional outdoor simulation gathered 600+ shares on social media in a couple of days, with many voices, including journalists and influencers, praising the authenticity of the message as well as the humor, which were of a stark contrast to what the government was communicating everywhere.

It uses the wonderful Brixton by Ellen Luff.

this:order is a collection of snapshots & case studies on commercial and personal projects I've done in the past years — work made with purpose, care and motivation.

thisorder.works © 2026 Teodor Minea  //  A big thank you to everyone I have worked with in all these years. For entries involving team-efforts, all co-authors/collaborators are credited in their respective roles.